CASE STUDY

OPERA MEDIAWORKS

MANAGING OVER 8 BILLION AD REQUESTS ON A DAILY BASIS

Opera Mediaworks is a part of Opera Software. It is the world’s leading mobile advertising platform and enables advertisers in improving their advertising efficiency and monetization.

A quick look into the engagement:
  • • Opera Mediaworks was on a mega growth spree with growth in excess of 1200% anticipated for the year 2014
  • • To supplement this growth, Opera Mediaworks wanted to ensure they scaled their systems to meet their growing requirements as well as accommodate further growth in the future
  • • Opera’s key criteria during this scaling up exercise, was to ensure that infrastructure costs and per eCPM costs were kept controlled and low despite the scaling up
  • • Talentica’s solution involved infrastructure and database scaling, making database operations offline, decoupling modules, and leveraging big data tools for real time processing, all built on an optimally customized cloud platform
  • • Built on our solution, Opera was able to handle over 1200% growth in volumes while curtailing the cost/eCPM down by 94%